It's important to realize that when
selling by owner you are responsible for advertising
and marketing your home to the buying public. Your attractive
home will sell itself, but only if buyers know it's for
sale. Buyers need to be aware that your home is for sale
and they need some basic information about it to make
an informed decision whether it suits their needs. Ideally,
you would identify the buyer most interested in your
home, tell them its for sale and that would be it, sold.
The catch is effectively locating that one perfect buyer.
You know they're out there, but how do you find them?
The answer is to advertise.
They are several ways that we can help
you to advertise:
1. Yard Sign
A sign in the yard is a good idea
for most homesellers. First, it can attract drive-by
house-hunters who like your neighborhood, but may not
yet know your home is for sale. One popular method buyers
use when searching for a new home is to simply drive
around exploring neighborhoods. Buyers can get a reasonably
complete and accurate picture of neighborhoods from the
quality and style of homes, the residents, proximity
to shopping, schools, transportation, recreational facilities
etc.
Second, a yard sign can provide a source
of "word-of-mouth" advertising through anyone
who sees it. And the yard sign serves as a landmark for
potential buyers when they drive-by or when they visit.
Since many buyers would prefer not
to deal with agents, the sign placed in the yard of a
home offered for-sale-by-owner is much more effective
because potential buyers will actually call. Why don't
buyers call on agent signs? One reason is to avoid a
high-pressure sales pitch for that house or any others
that the agent may have listed. Most people don't like
to be "sold" something; they would prefer to
search at their own pace and control the process. If
buyers like what they see of your house, they will call
for more information.
We will provide you with a professional For
Sale By Owner Sign. It has an 24 x 32 dimension.
There will be a phone number of our voice mail center
on the sign to protect your privacy.
2. Internet:
your house will be listed under our
website, called www.imaxmortgage.com, We have spent lots
of money to advertise our website. Therefore, your home
will be exposure to lots of potential buyers. In the
website listing, there will be pictures and detailed
description about your home. You can advertise as much
as you want.
3. Imax Voice mail Center:
You have an option of using our voice
mail phone number to protect your privacy. On the yard
sign, there will be our phone number with an extension
assigned to your home. A public will not bother your
personal residence. An other good reason, just like a
listing on web site, you can say as much you want about
features and conditions of the home. If a serious buyer
is really interested, he or she will listen for a whole
message. This will also screen out an unwanted buyers.
4.Fliers:
We will prepare a flyer with a property
picture and some highlights and features about your property.
This flyer is 81/2 by 11 and will be attached next to
the yard sign, so that a home seeker can get a feel of
what your house is look like. On the back of a flyer,
there will be a financial profile. It outlines the financial
mortgage information relating to your property. This
will gives buyer an idea how much money they have to
pay monthly.
5. Brochures and reports:
There are variety of brochures and
reports, comparable market analysis or property profiles,
that can help you in advertising. If you have any other
creative way to promote your property, think of me as
an resource center. We will try to help you in anyway
We can.
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